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Four Tips for Winning with Whitepapers


By Allegra - Belvidere

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises.


Employee Engagement: 6 Ways to Show You Care


By Allegra - Belvidere

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…


4 Surefire Ways to More Memorable Videos


By Allegra - Belvidere

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…


Think ‘Ink’ for Content Marketing


By Allegra - Belvidere

Think ‘Ink’ for Content Marketing

Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen. And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll…


Content Marketing Metrics That Matter


By Allegra - Belvidere

Content Marketing Metrics That Matter

When initiating any marketing campaign, it makes good sense to track your progress – or lack thereof. Through quantitative measurements or metrics, you can determine if your efforts are achieving the desired results … or are off course and in need of an alternate strategy. But which metrics can best measure the effectiveness of content…